The math looked impossible, but here it is. The Land Rover Defender 110 X-Dynamic HSE now starts at ₹99 lakh (ex-showroom), down from ₹1.13 crore, after JLR began building it in Pune. The top 3.0-litre versions drop a full ₹34 lakh. And buyers get more features as standard, not fewer.
Land Rover Defender 110 price cut: ₹99 lakh to ₹1.18 crore
JLR has moved the Defender 110 from full import to local assembly, and the new prices are big news. The entry 2.0-litre petrol X-Dynamic HSE now costs ₹99 lakh (ex-showroom), down ₹14 lakh from ₹1.13 crore. Both 3.0-litre versions, petrol and diesel, now sit at ₹1.18 crore each, down a huge ₹34 lakh from ₹1.52 crore. On-road prices will be higher once you add road tax, registration and insurance, and these vary by state. Bookings are open now, online and offline. Deliveries start on 15 November 2026.
Land Rover Defender
SUVWhat changed? CKD assembly in Pune, not Slovakia
The Defender 110 X-Dynamic HSE is now built at JLR's Pune plant using CKD kits (completely knocked down, meaning parts arrive as a kit and get assembled here). The kits still come from JLR's Nitra factory in Slovakia. Local assembly means lower import duty, which is where the price cut comes from. India is now only the second country in the world and the first outside Europe to build this SUV. JLR expects sales to jump up to 20% because of the move.
Variant-wise old vs new prices
Here is the full picture, all ex-showroom, Delhi. The 2.0-litre turbo-petrol (300 bhp) was ₹1.13 crore, now ₹99 lakh, a ₹14 lakh drop. The 3.0-litre turbo-petrol (400 bhp) was ₹1.52 crore, now ₹1.18 crore, a ₹34 lakh drop. The 3.0-litre diesel (350 bhp) was also ₹1.52 crore, now ₹1.18 crore, the same ₹34 lakh drop. All three come in the same X-Dynamic HSE trim. So the choice is simple: engine and fuel, not feature level.
More features, lower price: what's now standard
This is the part that makes the deal real. The 2.0L now gets kit worth ₹6.5 lakh as standard, which was earlier optional. That includes adaptive off-road cruise control, air suspension with adaptive dynamics (self-adjusting ride height and damping), three-zone climate control, an air purifier, a front console refrigerator, and 14-way heated, cooled, memory front seats. The 3.0L versions add even more, worth up to ₹17 lakh. Those get 20-inch alloy wheels, an active electronic differential with torque vectoring (sends power to the wheel with most grip), a head-up display (speed shown on the windscreen), heated third-row seats, a suede headliner and a Meridian sound system. So you pay less and get the fully loaded car.
Which Defender variants stay CBU and get no cut
If you want the hardcore stuff, then there's bad news. The three-door Defender 90, the full-size Defender 130, the high-performance Defender 110 Octa and the 5.0-litre V8 all stay fully imported (CBU). Their prices do not change at all. Slovakia's Nitra plant remains the global centre for the Defender and continues to build these variants. So the ₹14–34 lakh saving applies only to the Defender 110 X-Dynamic HSE in the three engine options above.
Defender 110 vs BMW X5 and Mercedes GLE: the new price map
At ₹99 lakh, the base Defender 110 2.0 now lands right in mainstream luxury-SUV territory. It roughly matches the BMW X5 xDrive40i (around ₹1.05 crore) and sits well below the Mercedes-Benz GLE 300d 4MATIC. For the first time, a proper off-road icon costs about the same as a road-biased German SUV. The Defender also squares up against the Audi Q7, BMW X7 and Mercedes GLS in India. If you were cross-shopping an X5 and always fancied the Defender's go-anywhere ability, the gap just closed.
Should you buy the Defender 110 now or wait?
Buy now, and here's why. With over 9,000 Defenders already on Indian roads and it being JLR India's bestselling model in FY2026, this isn't a fragile bet. It's the brand backing proven demand. The price cut plus the free feature upgrades flips the value sum completely. If you've been sitting on a ₹1.5 crore budget waiting for the right moment, 15 November is your date. The only catch: Octa and V8 fans see zero benefit, so if that's your dream Defender, nothing changes for you.
References: Land Rover India — official website
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