Why Tata Nano failed?
In automobile industry Tata is a very big name, and Tata has not left any stone un-turned, Tata has a very big product portfolio starting from budget friendly to Ultra-premium. Tata has always tried to cover almost every kind of customer, and when Tata introduced Nano the news spread like a storm and as soon as it gained popularity Nano managed to get a place in Guinness book of world record.
Tata has made Nano keeping budget concentric class in mind and with a motive of car in every home of India, providing comfort to everyone with jaw dropping price of 200000/- rupees. Nano comes with a seating capacity of 4 passengers which is equipped with a 624 cc 2 cylinder Internal Combustion engine, producing a power output of 37.5 HP at 5500 rpm. It also provided some standard features like AC, power windows, power steering and lot more. So that everyone can get their hands on the comfort of a car. The engineers in Tata designed the Nano keeping Indian road conditions in mind by giving Nano a ground clearance of 180mm which is more than enough to hover over any kind of terrain. The designer also played with the standard concept of cars in Nano by placing the engine at the rear end of the car and shifting the boot space under the hood of engine bay, making it a rear wheel drive, which is very much rear or to say exclusive of any hatch back in India.
The downfall of Nano:- Real Point That Why Tata Nano failed?
Nano has managed to enrol itself in the pages of Guinness book of world records but still failed to prove itself in the sales numbers and ultimately Tata ended its production in 2020. The main reason for the downfall of Nano is its bad timing, political issues and Indian mentality. The concept of Nano was way ahead of its time, Indian customers were not ready to appreciate and accept it.
- Nano got defamed due to its exhaust notes, which was compared to the sound of auto rickshaw.
- Even it was criticised for its engine placement at the rear, the reason was same people started comparing it with auto rickshaw.
- At the initial stage of its production Nano was in news due to some quality issues related to its gear box, electrical components and other fit and finish problems.
- And the main reason of its late delivery and fixing the production commitments was political problem caused by west Bengal government, because Nano’s production plant was established in west Bengal but during the final stages of factory setup closure, the political disturbance make Tata to shift completely to Gujarat which resulted in latency.
- The leftover image was destroyed when initial models of Tata Nano caught fire and burst into flames on the road.
- Another reason of failure was its engine was not powerful and there was no AC installed in the base model.
- The on-road price of Nano was 2.59 lakh instead of one lakh whereas its competitor Maruti 800 was priced at 2.88 lakh rupees.
- It also received a zero star adult protection in a crash test and even failed to meet the most basic UN safety requirements.
- There are no safety air-bags in it.
- The car was termed as he cheapest car this gave the car a cheap image.
- The looks of the car was not so approachable as it looked like an auto-rickshaw with 4 wheels and covered with metal.
- Availablity of second hand cars like Kwid, Hyundai Eon, Datsun Go, Maruti alto at the same price of Nano but with full safety and better features like 4 cylinder engine and great pickup.
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- It is the only car which comes with only one wiper that swipes up complete screen.
- This car has only three bolts in its wheel.
- This car is also known as ‘Lakhtakiya car’
- To fuel up this car one needs to open its front bonnet.
- Is Tata Nano coming back?
Yes, Tata Nano is ready for a stunning comeback as an EV with a impressive features and a friendly budget.
- How many Tata Nano sold?
Around 2,75,000 to 3.00,000 units of Nano were sold in India.